THE TEA
Travel Mint Safari wanted a digital strategy to guide the conversation along their tourist destinations. I developed the following touchpoints to guide this;
- Strategy
- Content pillars
- Media buying plan
- Increased enquiries for sales
- Analytics reporting
SHEBREWS
My thought process began with the USP for the brand. They offer a differentiated service for local Kenyan travellers who are tired of the packages often sold to them that do not always speak to their particular wants/needs. This led to the big idea;
"i am bespoken for"
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