The Women of Valor singing group were getting ready for their first virtual concert and needed some branding and design done to promote it online
My thought process began with the theme. ‘Claim It’
Imagery that was bright, aspirational and hopeful was what i placed on my moodboard as I was tasked to do photography, poster design, social media post design and banners.
This led me to first develop the strategy for promotion, followed by all the necessary graphics.
In addition, to promote the concert the team decided on selling merchandise to promote the concert and provide the audience with quality branded pieces. Such as tshirts, mugs and hats.
I had also prepared similar branding material for a previous concert that was held the previous year for Shofar the choir, as I had worked with them before.
The team needed designs for the poster, bookmarks, social media content, and other brand collateral such as wristbands and cards
Services
Poster Design, Design, Presentation, Social Media posts
Client
Women of Valor
Role
Graphic Designer
Date
Nov 2020