Having over 6+ years of experience with inbound marketing including content creation and copywriting, we have created multiple campaigns, big ideas, social media content, branding material, utilising catchy and relevant copy for both local, and international audiences.
Unique experiences require writing that relates to the specific target audience, written conversationally to appeal to the 1 person who fits in the niche you would like to appeal to.
A key element of inbound marketing is language that is relevant, relatable and includes a call to action for the target customer to make an action after providing key experience. Whether this is to DM, enquire, call, order or other.
Building and maintaining brands includes content and copy that is educational, conversational, relatable, and experience based
The big idea is messaging that covers the wider strategic undertakings of the brand.
This is usually formulated after a session of further research and mapping as to the strategic goals. Then linking this single line of copy to what the brand represents.