THE TEA
Innocent planters wanted a digital strategy to have the following;
- Awareness about their product.
- Increased likes and followers
- Increased enquiries for sales
SHEBREWS
My thought process began with the aesthetic of Innocent planters. Uber cute, but emotional too, this lead the creative.
In terms of strategy i decided to adopt the following into a campaign running for one month;
- Content calendarÂ
- #WednesdayWisdom
- #MotivationMondaysÂ
- #FunFacts
- Informational and memes
- Boosted posts
- Giveaway competition with boosting near the end
