THE TEA
Pieces and Slices wanted a digital strategy to have the following;
- Content creation
- Awareness about their products
- Increased likes and followers
- Increased enquiries for sales
SHEBREWS
My thought process began with the USP for the product. Vegan desserts. After speaking with the owner to understand the reasoning for the product I learnt the following and used it as the big idea;
" Everyone needs to indulge in sweet things once in a while "
In terms of strategy I considered utilising the following
- Content calendar including key pillars
- Product photography
- Designed catalogues and menus
- Media Buying monthly focused on;
- Engagement
- Page likes
1
%
Instagram page growth
1
%
facebook page growth